Work / Connect by 99Rich

connect. by 99Rich

Client · Premium gadget store, Garrison, Port Harcourt · since 2025

How Port Harcourt Met Connect.

A new premium Apple store, and the work of making sure people knew the name, trusted the counter and sent the videos to their friends.

Connect’s brand, cards and posts

The Challenge

New Store, No Name Yet.

Connect opened as a premium Apple store in Garrison. Nobody in Port Harcourt knew the name, and a premium price needs a reason to trust the shop before anyone walks in.

It needed three things at once: a brand people would remember, paperwork that made buying and swapping feel safe, and content that kept the store in people’s feeds.

Who Did What

What We Were Responsible For.

Silhouette Partners

  • Brand identity: connect., Connect Tech Hub, Connect Events and 99Rich
  • Thank-you, discount and warranty cards
  • Swap and purchase forms for the counter
  • The content team: hired, trained and supervised, with every post reviewed before it goes out
  • Adverts and the FC 26 tournament
  • Stock and sales spreadsheets

Connect’s Own Team

  • Films and posts the videos, from the store floor
  • Runs the store and serves the customers

Their staff make the content; we hired and trained them, supervise what they film and review every post.

The Choices

Three Decisions That Shaped It.

One Name, Four Brands

Everything New Still Says Connect.

connect., Connect Tech Hub, Connect Events and 99Rich share one wordmark, so a tournament or a new venture is recognised as Connect the moment people see it.

Logo suite: connect., Connect Tech Hub and 99Rich
Paper That Protects

A Phone Doesn’t Change Hands Without a Form.

Every swap is tested, reviewed and agreed on paper before a phone changes hands, and every purchase has its own agreement. It protects the customer and the store.

Swap form with testing, review and trade-in agreement, details blurred
Content From the Floor

The Store Films Itself, and We Make Sure It’s Good.

The team films deals at the glowing wordmark and swap prices on screen. We hired and trained them, and nothing goes out until we’ve reviewed it.

In Use

What Customers See.

Discount and thank-you cards
Swap price cards, shot in store
Warranty card, front and back
FC 26 tournament
The store launch: 122.3K views, 10.5K likes, 458 saves
iPhone 17 pre-order

The Numbers

What People Saw.

3.1M+TikTok views on 15 videos
551.2Kviews on one video
191.7KTikTok likes
18.2KTikTok followers
₦1mFC 26 prize
3 daysof games
6,345likes on @connect.event

TikTok numbers from @connect.99rich and @connect.event, counted on the accounts and rounded down. Views show how many people saw the work; they don’t measure sales.

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