Client · Premium gadget store, Garrison, Port Harcourt · since 2025
How Port Harcourt Met Connect.
A new premium Apple store, and the work of making sure people knew the name, trusted the counter and sent the videos to their friends.
The Challenge
New Store, No Name Yet.
Connect opened as a premium Apple store in Garrison. Nobody in Port Harcourt knew the name, and a premium price needs a reason to trust the shop before anyone walks in.
It needed three things at once: a brand people would remember, paperwork that made buying and swapping feel safe, and content that kept the store in people’s feeds.
Who Did What
What We Were Responsible For.
Silhouette Partners
Brand identity: connect., Connect Tech Hub, Connect Events and 99Rich
Thank-you, discount and warranty cards
Swap and purchase forms for the counter
The content team: hired, trained and supervised, with every post reviewed before it goes out
Adverts and the FC 26 tournament
Stock and sales spreadsheets
Connect’s Own Team
Films and posts the videos, from the store floor
Runs the store and serves the customers
Their staff make the content; we hired and trained them, supervise what they film and review every post.
The Choices
Three Decisions That Shaped It.
One Name, Four Brands
Everything New Still Says Connect.
connect., Connect Tech Hub, Connect Events and 99Rich share one wordmark, so a tournament or a new venture is recognised as Connect the moment people see it.
Paper That Protects
A Phone Doesn’t Change Hands Without a Form.
Every swap is tested, reviewed and agreed on paper before a phone changes hands, and every purchase has its own agreement. It protects the customer and the store.
Content From the Floor
The Store Films Itself, and We Make Sure It’s Good.
The team films deals at the glowing wordmark and swap prices on screen. We hired and trained them, and nothing goes out until we’ve reviewed it.
In Use
What Customers See.
Discount and thank-you cardsSwap price cards, shot in storeWarranty card, front and backFC 26 tournamentThe store launch: 122.3K views, 10.5K likes, 458 savesiPhone 17 pre-order
The Numbers
What People Saw.
3.1M+TikTok views on 15 videos
551.2Kviews on one video
191.7KTikTok likes
18.2KTikTok followers
₦1mFC 26 prize
3 daysof games
6,345likes on @connect.event
TikTok numbers from @connect.99rich and @connect.event, counted on the accounts and rounded down. Views show how many people saw the work; they don’t measure sales.
Want This for Your Store?
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