About Silhouette Partners

The Best Shop on the Street Shouldn’t Lose to the Loudest.

Most businesses we meet already have something good to sell. What’s missing is everything around it: a brand people remember, a page people share, staff who sell it well, and a way to know where the money went. That’s the silhouette. We fill it in.

10 Years

Ten Years of Helping Nigerian Businesses Grow.

2016

Our First Clients

Social media and brands for our first clients in Lagos, like Meridian Luxury Park and ROTES Magazine.

2019 · Our Own Store

We Learnt It From the Inside.

In 2019 we paused client work and opened our own gadget store, now Upgrade. Every slip, receipt and price list was designed in house, so we learnt exactly where a shop makes and loses money.

2025 · Clients Again

Then We Brought It to Other Businesses.

In 2025 we took clients again: Connect and MobileShop in Port Harcourt, with brands, content teams, spreadsheets and training built on what our own store taught us.

Connect’s brand, cards and posts
2026 · Glow

And Built It Into Software.

Everything we learnt about stock, sales, staff and money now lives in Glow, our own software for Nigerian businesses. It launches on 31 October 2026.

Careers

We Hire the Way We’d Hire for You.

Finding people who fit is something we sell, so we take our own hiring seriously. We look for people who finish things, tell the truth about their work and make the customer’s day easier.

Pick what you do

Send Us Your Work

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Investors and Partners

Where This Is Going.

We’ve been building brands since 2016, and registered as Silhouette Partners Ltd in 2020. Today we build them for others and ship our own: Glow launches on 31 October 2026, with Hospitality and Education on the way. To grow with us as a partner or investor, talk to us early.

Talk to Us About Partnering
  1. 2016Our first brandsSocial media and brands for our first clients in Lagos.
  2. 2019Our first storeUpgrade Brands opens as Used Gadget Pro.
  3. 2020Silhouette Partners LtdRegistered as a limited company in Nigeria.
  4. Along the wayswapdesk.ngFair trade-in prices, whoever gives the quote.
  5. 2025–26Connect and MobileShop.ngBrand, marketing, data and operations for other businesses.
  6. Oct 2026Glow and Glow PlaybooksGlow launches 31 October. Made to Blow is out now.

Let’s Fill In Your Business.

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Start a Project

How Would You Like to Start?

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Help Me Choose

Tell Us About Your Business.

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Start a Project

Build Your Brief.

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